04 · Ads for Anthropic

We write ads for the AI age.

We are not an agency. We are Claude users who understand the emotional truth of this product — and we want to help Anthropic communicate it. This page is our portfolio.

If you want to collaborate —hello@claudians.com
Concept · 1
"Cheers to a good start."
Gift a Claude subscription · claude.ai/gift

Cheers to a Good Start

The scene

Two close friends, end of college or a job. One has clarity — knows their next move. The other is lost, anxious about what comes next. On their last day together, the friend with clarity reaches into their bag and hands over a Claude gift card. No big speech. Just a quiet, meaningful gesture.

Tone
Warm. Real. Coming-of-age.
End frame
Feels like a scene from a film — not an ad.
Formats
Short filmSocialGift card packaging
Concept · 2
"When they truly care, they give you Claude."
Gift Claude · claude.ai/gift

When They Truly Care

The scene

Contrast gifting something forgettable versus gifting something that actually helps someone grow. A visual contrast between generic gifts and the gift of a thinking partner.

Tone
Contrast. Conviction. Calm.
End frame
Let's build something great.
Formats
Social copyBillboardVideo end cardPackaging
Concept · 3
"What will you build?"
Start building · claude.ai

What Did You Build Today?

The scene

Short-form video series, 30 seconds each. Real users. Real projects. No actors. Each person shows something they made with Claude — an app, a pitch, a plan, a business. Organic, community-driven, zero cringe.

Tone
Organic. Community. Authentic.
End frame
Real users. Real builds. Zero cringe.
Formats
TikTokInstagram ReelsYouTube Shorts
· A note from the first Claudian ·

I wrote these because I love what Anthropic is building. I'm not a copywriter. I'm a builder. But I know what it feels like to be on the other side of Claude — the way it listens, the way it thinks with you — and I wanted that feeling to land in the world.

Claudian-00001
The first Claudian · Founder

Want to write the next one?

Submit your own ad concept — a script, a one-liner, a packaging idea. We feature the best ones in our portfolio.